Ashton Rankin is a Product Manager at Vidyard, where she is leading an initiative to move the company to a product-lead growth model.
Product Manager
Vidyard
Lessons covered by this speaker
29
How to Decide What Features You Should Give Away For Free VS Which Ones To Gate
27
Creating Value vs. Growth-At-All-Costs
Categories covered by Ashton
About this Speaker
Hi, I’m Ashton! As a product manager, I have had the unique opportunity to impact millions of lives with both B2C and B2B products. Ultimately, I’m a big believer in building products for humans and finding commonalities between B2C and B2B development. Everyone deserves great products.
At Vidyard, I worked with a fantastic team to launch our free and entry-level Pro offerings, moving the company to a product-led growth model. Today I focus on user growth, new product development, and our strategy for converting free users to a paid offering.
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