Product Manager, Vidyard Ashton Rankin is a Product Manager at Vidyard, where she is leading an initiative to move the company to a product-lead growth model.
About this speaker
Hi, I’m Ashton! As a product manager, I have had the unique opportunity to impact millions of lives with both B2C and B2B products. Ultimately, I’m a big believer in building products for humans and finding commonalities between B2C and B2B development. Everyone deserves great products.
At Vidyard, I worked with a fantastic team to launch our free and entry-level Pro offerings, moving the company to a product-led growth model. Today I focus on user growth, new product development, and our strategy for converting free users to a paid offering.