Ashton Rankin

Product Manager, Vidyard Ashton Rankin is a Product Manager at Vidyard, where she is leading an initiative to move the company to a product-lead growth model.

About this speaker

Hi, I’m Ashton! As a product manager, I have had the unique opportunity to impact millions of lives with both B2C and B2B products. Ultimately, I’m a big believer in building products for humans and finding commonalities between B2C and B2B development. Everyone deserves great products.

At Vidyard, I worked with a fantastic team to launch our free and entry-level Pro offerings, moving the company to a product-led growth model. Today I focus on user growth, new product development, and our strategy for converting free users to a paid offering.

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How to Decide What Features You Should Give Away For Free VS Which Ones To Gate

July 29, 2020, 02:00 PM
Ashton Rankin

Creating Value vs. Growth-At-All-Costs

January 27, 2021, 08:00 AM
Ashton Rankin