As the Director of Retention Marketing at MongoDB, Fung-Lin is focused on driving user activation and engagement throughout a customer's lifecycle.
Director of Retention Marketing
MongoDB
Lessons covered by this speaker
28
1+1=3 When Acquisition & Retention Work Together
Categories covered by Fung-Lin
About this Speaker
Fung-Lin Wu is the Director of Retention Marketing at MongoDB. She is responsible for driving user activation and engagement throughout a customer’s lifecycle to retain customers and to reduce churn. She has over 10 years of marketing experience in demand generation, retention, and marketing analytics. Prior to MongoDB, she worked at companies including Datadog, Managed by Q, and DigitalOcean, helping to build marketing functions from the ground up. Fung-Lin received her B.A. from University of Michigan and M.B.A. from Columbia Business School.
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