Lyla Rozelle

Retention Marketing Manager, Litmus Lyla is a strategist and creative on a mission to help products better connect with their people.

About this speaker

Lyla has 5+ years experience building and iterating on lifecycle, product, and retention marketing programs for fast-growth SaaS companies. She's built (and rebuilt) everything from lead nurture to cancellation flows and loves talking about ways to help customers achieve product zen.

Lyla's currently at Litmus as a Retention Marketing Manager, where she works on ways to help email marketers take stress out of hitting "send". She works remotely out of Pittsburgh, PA and goes to the grocery store during Steelers games.

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Lessons

5 Marketing Programs That Will Increase Your Retention (Without Breaking The Bank)

January 21, 2020, 04:00 PM
Lyla Rozelle