A Lesson by Tatiana Morozova and Fung-Lin Wu
MongoDB and
MongoDB
About this lesson
For product-led growth to be successful for your company, there needs to be a tight alignment between all teams within the company.
In this lesson, you'll learn:
- How MongoDB's Director of Retention Marketing and Principal of Acquisition Marketing think about acquisition and retention strategy
- Why it is important for acquisition and retention to have tight alignment
- What advice they have for other companies!
Categories covered by this lesson
Tatiana Morozova
Seasonal marketing professional with a strong ability to optimize business processes and scale user growth.
Fung-Lin Wu
As the Director of Retention Marketing at MongoDB, Fung-Lin is focused on driving user activation and engagement throughout a customer's lifecycle.
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