1+1=3 When Acquisition & Retention Work Together
About this lesson
For product-led growth to be successful for your company, there needs to be a tight alignment between all teams within the company.
In this lesson, you'll learn:
- How MongoDB's Director of Retention Marketing and Principal of Acquisition Marketing think about acquisition and retention strategy
- Why it is important for acquisition and retention to have tight alignment
- What advice they have for other companies!