2+1 powerful ways to acquire and convert more with Jobs-to-be-done

Ever wondered why your ads and website fail to communicate what you do and acquire users? Are you constantly experimenting on various tactics only to realise that nothing moves the needle? With such an increasing and ruthless global competition, SaaS products cannot afford wasting time and money on attracting the wrong users. In this talk, we will share 2+1 powerful user research tactics to tackle these problems even if you don't have a Masters degree in UX or Behavioural sciences. At the end of this talk, you will: 1. Reconsider your whole acquisition strategy 2. Feel confident to solve problems that, until now, seemed unsolvable 3. Know tactics and processes that can skyrocket the performance of your team