A Product Playbook to Market Leadership

A Lesson by James Gray
Chief Product Officer, Products That Count

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About this lesson

The path and process for product-led growth is not always clear cut. This is especially true for startups or organizations that are seeking to transition to a product-led mindset. A simple product playbook provides three core strategies for any company to execute and become the market leader of their category.

In this lesson, you'll learn:

  • How designing and building a category-defining product that is different sets a path to market leadership
  • How to craft a compelling story to make your customer the hero
  • Techniques to communicate a clear story with a sales funnel to grow you business

Categories covered by this lesson

James Gray

My career of 30 years spans product, IT, and data science building software products and platforms at startups to large firms such as Microsoft.

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