A Tale of Churn: The only thing that really matters
A Lesson by Guy Assedou (Director of Product, MobileCause)
About this Lesson
In today's SaaS world, churn is usually referred to as a business metric that is mostly owned by Customer success. In this talk, we will discuss why it is essential that SaaS PMs focus on Churn. In addition, we will discuss why churn is so hard to deal with and offer some ways to go about it.