Can Behavioral Economics Help You Build Better Products?

A Lesson by Ketan Nayak
Product and Distribution,

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About this lesson

Product building is all about learning and understanding people. Whether that's your users, your stakeholders or your own team. How do heuristics and biases inform our choices and judgements under uncertainty? This talk covers some key concepts in Behavioral Economics and ties them to some real-life product building stories.

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Ketan Nayak

Ketan is an enterprise SaaS product guy. Currently at Coalition. Previously at Dropbox, and at MIT.

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