A Lesson by Paresh Mandhyan and Utkarsh Rai
VWO and
VWO
About this lesson
Key Takeaways:
- How to define a NorthStar Metric for your business
- Ways to identify growth opportunities to optimize
- How to get started with growth experimentation with data
Categories covered by this lesson
Paresh Mandhyan
Paresh has been instrumental in setting up marketing processes and functional teams for various B2B SaaS companies including RateGain, Cvent (acquired for $1.83B), BirdEye and most recently as the Global Head of Marketing at VWO.
Utkarsh Rai
Utkarsh loves to challenge himself with long-distance runs and has a knack for all things SaaS. He leads customer marketing at VWO.
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