Fireside Chat: How To Optimize Key Business Metrics For Growth

A Lesson by Paresh Mandhyan and Utkarsh Rai
VWO and VWO

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About this lesson

Key Takeaways:

  • How to define a NorthStar Metric for your business
  • Ways to identify growth opportunities to optimize
  • How to get started with growth experimentation with data

Categories covered by this lesson

Paresh Mandhyan

Paresh has been instrumental in setting up marketing processes and functional teams for various B2B SaaS companies including RateGain, Cvent (acquired for $1.83B), BirdEye and most recently as the Global Head of Marketing at VWO.

Utkarsh Rai

Utkarsh loves to challenge himself with long-distance runs and has a knack for all things SaaS. He leads customer marketing at VWO.

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