How Behavioral Economics Can Help Drive Product-Led Success
About this lesson
My session, "How Behavioral Economics Can Help Drive Product-Led Success," will examine three key behavioral economics concepts, and how they apply to the world of product-led growth. The goal of this session is to provide attendees with a broader understanding of some of the reasons different well-known PLG strategies (people like free things, people don't like losing things, and people don't like to make lots of decisions) are effective. That broader understanding can then be used as a lens for framing other decisions in your PLG strategy.