Gen Furukawa

How I Decided To Go Product-Led from the Start

A Lesson by Gen Furukawa (Co-Founder, Prehook)

Proudly supported by

About this Lesson

When you're "in the trenches" starting a company, you need to make real-time decisions with limited data and knowledge.

Product-Led Growth foundations provide invaluable best practices and are a guidepost for navigating the many unknowns.

In this class, Gen will dive into:

  • Pricing strategy - how he approached a value-based pricing strategy
  • Competition - how to stand out in a competitive landscape
  • Go-To-Marketing Strategy - how to launch and market a product in a marketplace like Shopify

January 26, 2021, 08:00 AM

08:00 AM - 08:30 AM

About The Experts

Gen Furukawa

Gen Furukawa

Co-Founder, Prehook

Gen is co-founder of Prehook, a quiz builder that helps Shopify brands increase leads and sales.  He has 10 years of digital marketing experience, in SaaS and ecommerce, most recently leading the marketing at Jungle Scout and Retainable.