How to Advocate and Implement a Product Growth team

Product-Led Growth is a mindset and business strategy but while "you grow what you measure", you still need a dedicated team owning and driving experimentation in the right areas of your business to unlock your growth.

In this lesson, you'll learn actionable takeaways on how to advocate for and implement a Product Growth team at your company, regardless if you are sales, marketing, or are already in a product-led organization. While Product-Led Growth is a mindset and business strategy that an entire organization can execute, it's important to have a team that is driving forward and prioritizing the right opportunities to grow their business. I will review real-life examples of how a Product Growth team was structured at 7shifts, how it was implemented, and share some successes and failures we had to springboard the team you can build at your company.