How to Build Self-Service Education That Customers Love
A Lesson by Eric Peters (Growth Product Manager, HubSpot, Inc.)
About this Lesson
When your customer base grows at a faster pace than your team can support them, you're certainly doing something right. As your company transitions from startup to scale up, you'll need to keep those customers happy and engaged while decreasing their reliance on your team members. In this session, learn how HubSpot applies a product-led growth strategy that enables its 95,000 customers to grow their businesses in HubSpot - and their careers in HubSpot Academy.
About The Experts
Growth Product Manager, HubSpot, Inc.
As the Growth Product Manager for HubSpot's integrated online course provider, HubSpot Academy, Peters is responsible for enabling content creators to drive user acquisition, customer retention, and partner enablement efforts for the company, while delivering a world-class educational experience for its users.