Beyond Feedback: Quantifying the Qualitative for Measurable CX
A Lesson by Melanie Crissey (Senior Product Marketing Manager, Netlify)
About this Lesson
Do you ever hear about a serious CX problem from a customer but struggle to get resources and buy-in to resolve it? This talk is for everyone who's ready to move beyond simply listening and start driving action by predicting impact and measuring quantifiable results.
We'll walk through two real-life examples where we start with qualitative feedback and measure the real impact. Then, we'll look at a tool that gives product leaders an extra boost of confidence for communicating opportunities.