How to create an Ideal Customer Profile and stop chasing low-quality leads
A Lesson by Andrei Zinkevich (CEO & Founder, Getleado)
About this Lesson
In this talk, I'm going to show a proven framework on how to create an ideal customer profile (or ICP).
This is the exact process I used recently with one client to:
- Improve client positioning, so they were perceived as a niche industry experts by their customers.
- Create a hyper-targeted list of B2B prospects that are the excellent fit for their service
- Generate $200k in sales opportunities after ABM campaign we ran
I'll also share with you a copy of the ICP template I use and The Diver Survey Method to collect valuable insights about your customers.
http://getleado.com/plg