How to Increase your SaaS Trial conversions without Developer Involvement

A product led growth approach requires you to implement an experimental and iterative approach to improving your customer journey. Without an approach for implementing experiments in a rapid manner, your PLG strategy will be stuck waiting on the developer bottleneck. This approach liberates your team by empowering the non-technical team members to experiment and iterate without developer involvement.

In this talk, you'll understand:

1. The 3 problems holding you back from achieving experimentation nirvana
2. The Customer Journey Optimization methodology and it's key components
3. The key phases of a SaaS Trial and the 3 types of events you need to track and implement
4. How the Customer Journey Optimization process helps you improve the customer journey without developer involvement