How to Increase your SaaS Trial conversions without Developer Involvement

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About this lesson

A product led growth approach requires you to implement an experimental and iterative approach to improving your customer journey. Without an approach for implementing experiments in a rapid manner, your PLG strategy will be stuck waiting on the developer bottleneck. This approach liberates your team by empowering the non-technical team members to experiment and iterate without developer involvement.

In this talk, you'll understand:

  1. The 3 problems holding you back from achieving experimentation nirvana
  2. The Customer Journey Optimization methodology and it's key components
  3. The key phases of a SaaS Trial and the 3 types of events you need to track and implement
  4. How the Customer Journey Optimization process helps you improve the customer journey without developer involvement

Categories covered by this lesson

Audrey Melnik

Audrey Melnik is a serial entrepreneur and growth consultant.  She helps B2B SaaS companies implement a Product Led Growth approach and increase their SaaS Trial conversions without developer involvement.

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