A Lesson by Audrey Melnik
CEO,
Funnel Ventures
About this lesson
A product led growth approach requires you to implement an experimental and iterative approach to improving your customer journey. Without an approach for implementing experiments in a rapid manner, your PLG strategy will be stuck waiting on the developer bottleneck. This approach liberates your team by empowering the non-technical team members to experiment and iterate without developer involvement.
In this talk, you'll understand:
- The 3 problems holding you back from achieving experimentation nirvana
- The Customer Journey Optimization methodology and it's key components
- The key phases of a SaaS Trial and the 3 types of events you need to track and implement
- How the Customer Journey Optimization process helps you improve the customer journey without developer involvement
Categories covered by this lesson
Audrey Melnik
Audrey Melnik is a serial entrepreneur and growth consultant. She helps B2B SaaS companies implement a Product Led Growth approach and increase their SaaS Trial conversions without developer involvement.
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