Garrett Mehrguth

How to integrate your product into performance marketing

A Lesson by Garrett Mehrguth (CEO, Directive)

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About this Lesson

With more competition digitally than ever before, it can be tough to make your product discoverable in front of your ideal audience. It's imperative to focus on decreasing your time to value for product-driven lead generation and to tie that in with creative ways to leverage your product. Nail those? Say hello to increased conversion and activation rates.

In this lesson, you'll learn:

  • Real-life examples from top SaaS companies to inspire you.
  • How to decrease your time to value for product-driven lead gen.
  • Creative ways to leverage your product to increase your conversion and activation rate.

January 28, 2021, 08:00 AM

08:00 AM - 08:30 AM

About The Experts

Garrett Mehrguth

Garrett Mehrguth

CEO, Directive

Garrett Mehrguth is the co-founder and CEO of Directive, a next-gen performance marketing agency for software brands.