Andrea Saez

How to prepare a product adoption strategy

A Lesson by Andrea Saez (Product Growth and Education Specialist, ProdPad)

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About this Lesson

Product-led highlights the importance of allowing your product to sell itself, and lots of great outputs to achieve that, from messaging to great onboarding, but how do you decide where to put your focus first? This is where your product adoption strategy kicks in - understanding how to best prioritize that strategy as a team.
In this session we'll cover:

  • Team structure and OKRs
  • Understanding and mapping out your customer journey
  • Outline buyer and user personas
  • Working as a team to reach your goals

January 26, 2021, 08:00 AM

08:00 AM - 08:30 AM

About The Experts

Andrea Saez

Andrea Saez

Product Growth and Education Specialist, ProdPad

Andrea has worked in product management and support for over 10 years with companies in various growth stages, always with a focus customer-centered outcomes and best practices.