ProductLed Summit 5 ProductLed Summit 5
Margaret Kelsey

How to turn product advocates into new users

A Lesson by Margaret Kelsey (Brand & Content Team Lead, Appcues)

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About this Lesson

Learn how to create an acquisition channel from the easiest source you're not already tapping into—your current product advocates.

We'll introduce:

  1. A framework for growing your business through a product-led user experience,

  2. New ways to reach out to product advocates,

  3. The channels to use for advocates to connect with new users, and

  4. Who exactly on your team should be owning the initiative.

Product Virality

July 23, 2019, 04:30 PM

04:30 PM - 05:30 PM

About The Experts

Margaret Kelsey

Margaret Kelsey

Brand & Content Team Lead, Appcues

Margaret leads the brand and content team at Appcues. Prior to Appcues, she spent almost 4 years building and scaling content programs for InVision’s design community.