How to Use Cold Email to Drive More Free Trial Signups

A Lesson by Nikki Elbaz
Head of Email,

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About this lesson

Think cold email is dead? Cold email can be done right. And when it is, it can be your unfair advantage in driving collaborations – and accelerating your growth. Based on her 5-figure cold email, Nikki will show you: 1. why you should include cold emails in your growth strategy (it's not why you think) 2. the one thing your cold pitch is missing (nearly everyone gets this wrong) 3. the step you need to tap into human persuasion (it also cuts the sleaze) 4. what your responses (or lack thereof) are telling you (how to test like a copywriter)

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Nikki Elbaz

Nikki Elbaz serves as Head of Email for the Copyhackers Agency, writing emails for companies like Doodle and Sprout Social. Nikki also runs a micro-agency, crafting data-driven emails for SaaS and eComm clients.

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