David Rostan

How to use customer intent to build product onboarding that scales

A Lesson by David Rostan (Co-Founder, Stonly)

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About this Lesson

First interactions with customers are critical and making customer intent the central element of those first moments is essential, if you want to achieve break-out improvements to activation, adoption and growth. If you want to activate more ICPs or make your product ideal for more customer profiles, gathering and using your customers' intent can be the path to unlocking growth that scales.

In this talk, you'll learn:

  1. Why it is so important to tailor onboarding for different user intent
  2. How to collect customer intent before, during and after onboarding
  3. How to design onboarding that fulfills customer intent

January 28, 2021, 08:00 AM

08:00 AM - 08:30 AM

About The Experts

David Rostan

David Rostan

Co-Founder, Stonly

I've led teams to grow product led companies like Stonly (cofounder), Calendly (head of marketing & sales) & Dashlane (head of product marketing)