How to tell your brand story through your website - Lessons from Algolia & Madkudu & 360Learning.
A Lesson by Liam Boogar-Azoulay (Director of Brand Marketing, 360Learning)
About this Lesson
It's not all logo colors and CSS animations: great websites tell strong stories and become the best way to discover your brand. In this talk, I'll walk you through my step-by-step process of uncovering the brand identity, articulating it in messaging, telling that story through design, and telling an ongoing story through content, co-marketing & community.
I'll share tactical resources like my favorite agencies, downloadable PDFs that you can use on your own, as well as step-by-step guides to building a great SaaS website.