A Lesson by Liam Boogar-Azoulay
Director of Brand Marketing,
360Learning
About this lesson
It's not all logo colors and CSS animations: great websites tell strong stories and become the best way to discover your brand. In this talk, I'll walk you through my step-by-step process of uncovering the brand identity, articulating it in messaging, telling that story through design, and telling an ongoing story through content, co-marketing & community.
I'll share tactical resources like my favorite agencies, downloadable PDFs that you can use on your own, as well as step-by-step guides to building a great SaaS website.
Categories covered by this lesson
Liam Boogar-Azoulay
ex-Algolia, ex-MadKudu, I help SaaS companies define & implement category-creating brand strategies. Currently spreading the good word of #CollaborativeLearning at 360Learning.
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