About this Lesson
How are you personalizing your PLG funnel to drive more conversions?
As marketers, we think about everything from what our paid ads should look like to what color each CTA should be. These considerations are great for acquiring leads but often leave out a critical piece of the funnel — getting the product leads to convert.
It’s no surprise that the post-sign-up experience doesn’t always get as much attention due to complicated tech stacks, ambiguous roles and responsibilities, and misalignment between product and marketing teams.
To drive more product conversions, you need to level-up your personalization game. In this lesson, you'll learn how to:
- Use activation vs. conversion propensity to segment your prospects
- Identify indicators that a user is likely to convert
- Personalize the PLG experience and drive more conversions