Uncovering the multifarious metrics that impact the Freemium model

A lesson by Karishma Rajaratnam
Head of Growth, Chargebee

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About this lesson

In this talk, Karishma will take you through her learnings from growing Chargebee's Freemium business model. She will cover:

• Why Freemium should be treated as a distinct business unit (and the implications this has on metrics). • Why it's important to go beneath the surface of Freemium metrics. • Key metrics to focus on across the Freemium acquisition, engagement and conversion funnel.

Karishma Rajaratnam

I’m Karishma and I head Chargebee's Growth team. I love the world of startups, behavioural science and canines.

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