Uncovering the multifarious metrics that impact the Freemium model
A Lesson by Karishma Rajaratnam (Head of Growth, Chargebee)
About this Lesson
In this talk, Karishma will take you through her learnings from growing Chargebee's Freemium business model. She will cover:
• Why Freemium should be treated as a distinct business unit (and the implications this has on metrics). • Why it's important to go beneath the surface of Freemium metrics. • Key metrics to focus on across the Freemium acquisition, engagement and conversion funnel.