Is Your SaaS Sticky? Eliminate Friction and Retain More Customers
A Lesson by Michael Ciulla (Founder, Predictable Demand, LLC)
About this Lesson
Friction is anything that gets in the way of your customer accomplishing their goals. It could be a tiny speed bump, a toll booth, or full on road block; all of these obstacles have an affect on your customer experience.
In this talk I discuss where friction comes from and strategies for preventing friction from impacting your customer experience.