Jessica Gantier Alexandra Lung

Leading fast innovation: 10 shades of MVP

A Lesson by Jessica Gantier and Alexandra Lung

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About this Lesson

We all talk about MVPs but what if your Minimum Viable Product doesn't have to be a product? How about a fake button, a Wizzard of Oz experiment or a picnic in the graveyard conversation? If you're curious of what this means and how to use it, come listen to this talk! From solution brainstorming to running lean experiments to validate your assumptions, this talk will teach you how to test ideas in order to find product market fit.

We will talk about how to articulate clear and actionable product hypothesis and assumptions, how to chose and run the best lean experiments in order to validate or invalidate the solution quickly and in a less costly manner and how to analyse the results and take the best decisions for your product. Get inspired by exemples of out of the box lean experiments that were used in multiple situations and start applying these for your product as soon as you get home.

July 28, 2020, 02:00 PM

02:00 PM - 03:00 PM

About The Experts

Jessica Gantier

Jessica Gantier

Senior Product Designer, Adobe

Expert facilitator, design advocate and product strategy consultant.


Alexandra Lung

Alexandra Lung

Head of Product, Aircall

Listed in the Top 50 Women in Product in Europe and Elite Business women to follow, Alexandra is passionate about building products that achieve true impact and empowering teams to develop products that help the business grow exponentially.