Build Customer-Centric Products By Getting The Business Case Right And Optimizing The Metrics That Matter

A Lesson by Ashwin Gupta
Head of Growth, Wingify

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About this lesson

For a long time now, businesses have been focused on optimising Website/mobile conversions and define their success with it.

However, things have changed! To build a business which lasts, businesses really need to invest into the overall experience it offers throughout the entire customer cycle.

Key Takeaways: - How Businesses can get started with Experience Optimization - Framework to Evaluate EXO - Why it’s important now than ever

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Ashwin Gupta

I solve cross-functional business problems at VWO. Currently working on improving retention at VWO.

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