Mixed Method Research: Framework for Applying Behavioral Science

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About this lesson

If youʼre a researcher, designer or marketer you know one thing to be true: Having confidence that your research will produce results that motivate behavior change in your users matters.

In this talk, weʼll walk you through the proprietary mixed method framework we created to help some of Silicon Valley's most prominent companies leverage Behavioral Science in their user research.

What Weʼll Cover in this Talk:

  • The GoldiLocks Challenge: Why this Mixed Method approach to user research is the perfect fit for teams looking to apply Behavioral Science in their work
  • The Elements of the Mixed Method approach and best practices for introducing it into your work
  • Real life examples from Silicon Valley startups using the framework to better understand their users and how to motivate behavior change

Shirin Oreizy

Shirin Oreizy is the Founder and President of Next Step, an award-winning Behavioral Marketing Agency.

Brad Swain

Brad Swain is Next Step's Chief Behavioral Scientist, helping clients bring Behavioral Science out of academia and into the real world.

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