Netflix's 2020 Product Strategy

A Lesson by Gibson Biddle
Former VP Product, Netflix, teacher, speaker & workshop host

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About this lesson

I present five models to define your product strategy then bring these models to life with a mock 2020 articulation of Netflix's current product strategy. I also demonstrate how product strategy helps day-to-day decision-making with two modern-day ""What would you do?"" Netflix cases: 1) Should Netflix enable custom playback speed, and 2) Should Netflix launch ""Netflix Party"", enabling worldwide members to enjoy shared, movie-watching experiences?

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Gibson Biddle

Gibson Biddle joined Netflix as VP of Product in 2005. In 2010 he became the Chief Product Officer of his next startup, Chegg, a textbook rental and homework help company that went public in 2014. Today he’s an adviser, speaker, and guest lecturer at both Stanford and INSEAD.

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