Pairing content and product to create a masterful content journey

A Lesson by Jeff Coyle
Co-founder and Chief Product Officer, MarketMuse

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About this lesson

How do you reach potential customers and show them that you not only understand their problem, but can help them solve it?

In this lesson, you'll learn about buyer journey analysis, persona development, and how to use your product to create a unique content experience

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Jeff Coyle

Jeff Coyle is a data-driven search engine marketing executive with over 20 years of experience in the search industry managing products and websites.

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