Product marketing at an early stage startup - Lessons on what really helps drive rapid growth
A Lesson by Maya Grossman (Strategic marketing adviser)
About this Lesson
Marketing at an early stage startup is nothing like marketing at a Fortune 500 company. A year and a half into the fast pace of startup life and having done more than I thought was even possible in such a short period of time, I realised that I had to re-think my approach to product marketing. From adopting a customer centric approach and running customer interviews out of a Starbucks, to hacking data to find quick wins. In this keynote I’ll share everything I did and learned about driving growth for an early stage startup.