Product, Pizza, Context, and Interviewing for Deeper Insights

It is valuable to have deep understanding of what motivates people to try our products, but sometimes we forget about this in the pursuit of trying to understand our users in terms of their shared data/attributes. In this talk we will see the difference of these two ways of thinking, and see how the Jobs To Be Done framework can easily be worked into our daily conversations with users to get deeper insights much earlier in the funnel.

Ever wonder what is going through your potential customer's mind the first instant they ever realize they are in the market for a new product/solution? If so, this talk will be relevant for you.