Rulebreaking for rule breakers: The ABZs of pattern interrupts in SaaS emails
A Lesson by Sophia Dagnon and Nikki Elbaz
About this Lesson
You're breaking rules in your email marketing – and getting results. But you'll soon become a victim of your own success if you don't start interrupting your patterns – because you'll bore even your most engaged users. In this talk, we'll break down the top patterns we see in SaaS emails – and how to break them. Then we'll talk about how to consistently spot your patterns so you protect your emails from the Winning Bore factor.