Rulebreaking for rule breakers: The ABZs of pattern interrupts in SaaS emails
A Lesson by Nikki Elbaz and Sophia Dagnon
About this lesson
You're breaking rules in your email marketing – and getting results. But you'll soon become a victim of your own success if you don't start interrupting your patterns – because you'll bore even your most engaged users. In this talk, we'll break down the top patterns we see in SaaS emails – and how to break them. Then we'll talk about how to consistently spot your patterns so you protect your emails from the Winning Bore factor.
Categories covered by this lesson
Nikki Elbaz serves as Head of Email for the Copyhackers Agency, writing emails for companies like Doodle and Sprout Social. Nikki also runs a micro-agency, crafting data-driven emails for SaaS and eComm clients.
Sophia serves as conversion copywriter at GetUplift, Copyhackers, and her own conversion copywriting consultancy.