Rulebreaking for rule breakers: The ABZs of pattern interrupts in SaaS emails

A Lesson by Nikki Elbaz and Sophia Dagnon and Unmassmarket

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About this lesson

You're breaking rules in your email marketing – and getting results. But you'll soon become a victim of your own success if you don't start interrupting your patterns – because you'll bore even your most engaged users. In this talk, we'll break down the top patterns we see in SaaS emails – and how to break them. Then we'll talk about how to consistently spot your patterns so you protect your emails from the Winning Bore factor.

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Nikki Elbaz

Nikki Elbaz serves as Head of Email for the Copyhackers Agency, writing emails for companies like Doodle and Sprout Social. Nikki also runs a micro-agency, crafting data-driven emails for SaaS and eComm clients.

Sophia Dagnon

Sophia serves as conversion copywriter at GetUplift, Copyhackers, and her own conversion copywriting consultancy.

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