About this Lesson
Brand new users aren’t committed to your product when they first sign up. They’re just trying it out. A great first use experience has to prove to these new and uncertain prospects that your product will actually make their lives better. Too many SaaS products get this wrong, creating a leaky bucket for new user acquisition. Learn how Intercom drove double-digit increases in new customer retention with a value-based approach to new user onboarding.
Takeaways: - Focus to jobs, not features - Onboard everyone - Show (if you can’t do) - Remove non-essential friction