Robbie Allan

Secrets of Great New User Onboarding

A Lesson by Robbie Allan (Group Product Manager, Intercom)

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About this Lesson

Brand new users aren’t committed to your product when they first sign up. They’re just trying it out. A great first use experience has to prove to these new and uncertain prospects that your product will actually make their lives better. Too many SaaS products get this wrong, creating a leaky bucket for new user acquisition. Learn how Intercom drove double-digit increases in new customer retention with a value-based approach to new user onboarding.

Takeaways: - Focus to jobs, not features - Onboard everyone - Show (if you can’t do) - Remove non-essential friction

July 27, 2020, 02:00 PM

02:00 PM - 03:00 PM

About The Experts

Robbie Allan

Robbie Allan

Group Product Manager, Intercom

Product-Led Growth for B2B SaaS: Intercom, SurveyMonkey.