Vassilena Valchanova

Smart, Sassy, or Sweet: Make Your Product Speak in Your Brand Voice

A Lesson by Vassilena Valchanova (Digital Marketing Strategist,

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About this Lesson

People want to connect with brands that have a strong personality. This makes building your brand voice a key part of your product differentiation strategy.

But to accomplish that task, you need to make sure your brand voice permeates your product. The best brands will make you chuckle, feel inspired, or cared for not just with their landing pages and social posts, but with the modals and form descriptions in the product itself.

In this session, learn how defining brand tone of voice is much more than just throwing a bunch of adjectives on a whiteboard and seeing what sticks. You'll learn specific exercises that will help your team make sense of the madness and create an actionable voice blueprint that works in real life.

January 26, 2021, 08:00 AM

08:00 AM - 08:30 AM

About The Experts

Vassilena Valchanova

Vassilena Valchanova

Digital Marketing Strategist,

Worked on SaaS products with more than 500,000 registered users and built the strategy for an e-shop with a €12,000,000 annual turnover.