Solving real-world market problems for product managers

"Product managers are so busy that they often can’t spend as much time as they’d like defining and monitoring their market. This puts your project at risk, because if you miss a market problem early on there won’t be time to fix it later. In this session I’ll discuss quick techniques to answer market-related problems that often put products at risk, including:

• How to define a market and make it actionable
• How to estimate your market size realistically
• How to navigate the adoption curve (the stuff you didn’t learn from Crossing the Chasm)
• How to tell when your market is saturating while there’s still time to fix it
• How to use customer information to align a business and avoid distractions"