Survival Metrics: Focus on What Matters to Sustain Product-Led Growth
A Lesson by Adam Thomas (Principal, Approaching One)
About this Lesson
One of the keys to sustained product-led growth is the ability to pivot when customer’s needs change. The question, often - is how? We know product teams know that a project needs to change direction, but they don’t have a way to make that change safely and quickly.
Enter: Survival metrics - a framework designed to help make those pivots, when necessary, fast, psychologically safe, and data informed. This talk, by Adam Thomas, introduces you to the concept and Bobco - a company that had to start from scratch and the difference survival metrics made.