Alex Mitchell

Testing and Learning: How to Build Stakeholder Support + Create Evangelists

A Lesson by Alex Mitchell (Director of Product, Kin Insurance)

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About this Lesson

Experimentation is a critical part of the transition to product-led growth. It helps lower the "burden of change" to stakeholders, helps them see early wins, and better visualize the future.

Creating an organization that values and encourages experimentation often isn't easy! In this lesson, you'll learn:

  • How to find and leverage early adopters
  • How to record a couple of "early wins" to build momentum
  • How to built broad stakeholder support
  • How to create testing and experimentation evangelists
  • How experimentation can support a transition to Product-Led growth

January 27, 2021, 08:00 AM

08:00 AM - 08:30 AM

About The Experts

Alex Mitchell

Alex Mitchell

Director of Product, Kin Insurance

Alex Mitchell is passionate about creating and scaling powerful web and mobile products that make a significant impact in millions of people's lives around the world. He is a seasoned startup product leader, founder, advisor, author, and investor.