The Convergence of Product Led Growth, SaaS and Customer Data Platforms

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About this lesson

The parallel growth in adoption of both Product Led Growth and Customer Data Platforms has precipitated an opportunity to enable rapid customer growth through experimentation. If Product Led Growth is what you want to achieve, then Customer Data Platforms form part of your technical architecture to achieve it. In this talk I will walk through my Customer Journey Optimization methodology that brings these 2 concepts together, and the toolkit required to achieve experimentation and growth without developer involvement.

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Audrey Melnik

Audrey Melnik is a serial entrepreneur and growth consultant.  She helps B2B SaaS companies implement a Product Led Growth approach and increase their SaaS Trial conversions without developer involvement.

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