The Dangers of Activation

A Lesson by Ben Winter
Senior Growth Manager at Appcues, Appcues

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About this lesson

Activation when done right can cause your business to skyrocket. However, there is also a dark side to activation. Find out why by watching this talk.

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Ben Winter

Ben Winter currently leads the growth efforts at Appcues where he focuses on improving conversion through different stages of the customer lifecycle via in- and out-of-product engagement strategies.

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