ProductLed Summit 5 ProductLed Summit 5
Ben Winter

The Dangers of Activation

A Lesson by Ben Winter (Senior Growth Manager at Appcues, Appcues)

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About this Lesson

Activation when done right can cause your business to skyrocket. However, there is also a dark side to activation. Find out why by watching this talk.

Customer Activation

July 24, 2019, 04:30 PM

04:30 PM - 05:30 PM

About The Experts

Ben Winter

Ben Winter

Senior Growth Manager at Appcues, Appcues

Ben Winter currently leads the growth efforts at Appcues where he focuses on improving conversion through different stages of the customer lifecycle via in- and out-of-product engagement strategies.