The Product and Marketing Alliance: Building Conversion Rate Optimization into the Product Roadmap

A Lesson by Jeff Coyle
Co-founder and Chief Product Officer, MarketMuse

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About this lesson

Adding duct tape to a leaky funnel won’t fix the problem. This talk will demonstrate ways product and marketing can partner on conversion rate optimization (CRO) strategies that create advocates before they become customers. Learn how to identify how CRO can lead to a-ha moments throughout the funnel.

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Jeff Coyle

Jeff Coyle is a data-driven search engine marketing executive with over 20 years of experience in the search industry managing products and websites.

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