The role of customer data in user activation
A Lesson by Arpit Choudhury (Founder, Data-led Academy)
About this Lesson
- Prioritize customer experience over tooling and infrastructure
- Define your activation event before working on any content
- Consolidate data from all your customer touchpoints to inform your onboarding strategy
- Avoid selling to an account before activating it
- Don't think of activation as a one-time activity
About The Experts
Founder, Data-led Academy
Arpit is a data, automation, and SaaS enthusiast, an evangelist of remote work, a proponent of visual development tools, and a lover of APIs. He believes everybody should feel comfortable talking about data, irrespective of their technical chops. Building Data-led Academy with a singular goal to demystify working with data for technically-inclined professionals.