Arpit Choudhury

The role of customer data in user activation

A Lesson by Arpit Choudhury (Founder, Data-led Academy)

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About this Lesson

  • Prioritize customer experience over tooling and infrastructure
  • Define your activation event before working on any content
  • Consolidate data from all your customer touchpoints to inform your onboarding strategy
  • Avoid selling to an account before activating it
  • Don't think of activation as a one-time activity

July 27, 2020, 02:00 PM

02:00 PM - 03:00 PM

About The Experts

Arpit Choudhury

Arpit Choudhury

Founder, Data-led Academy

Arpit is a data, automation, and SaaS enthusiast, an evangelist of remote work, a proponent of visual development tools, and a lover of APIs. He believes everybody should feel comfortable talking about data, irrespective of their technical chops. Building Data-led Academy with a singular goal to demystify working with data for technically-inclined professionals.