A Lesson by Anna Talerico
Operating Partner,
Arthur Ventures
About this lesson
-How product-led companies leverage inside sales -Structuring sales to complement PLG -Structuring comp plans to align with the PLG business model -Incentivizing the right behaviors in your sales team -Successfully marrying the different cultures of sales teams & PLG
Categories covered by this lesson
Anna Talerico
As a SaaS entrepreneur with two strategic exits, I love to build & scale technology companies. At Arthur Ventures, I focus on capital-efficient go-to-market strategies across sales, marketing, and customer success for our portfolio companies. As a SaaS entrepreneur with two strategic exits, I love to build & scale technology companies.
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