The UX Flywheel: How UX Strategy Enables Effective Marketing Teams

The UX Flywheel is a user-centered alternative marketing the marketing funnel that puts the user at the center of all marketing activities. It prescribes specific UX methods to help marketing teams understand what customers want (deep down inside), how to earn their trust, and why they make specific choices.

Unlike the traditional marketing funnel, the UX Flywheel is something designers, researchers, writers, and marketers can all get behind.

You'll leave this session with:

• a vivid definition of strategy

• a compelling alternative to the marketing funnel

• an understand of how UX can help you position products, write effective copy, and improve marketing results